For 25 years (yes I used Illustrator 88 and Photoshop before it had layers) I've been designing, doodling, sketching and playing with dots and pixels that end up getting arranged into logos, websites, ad campaigns, brochures, posters, event/tradeshow graphics and just about everything else short of screen designs for the Apple Newton or Palms. (Don't worry, you can Google them.)
I know the trends. I've seen them and I've partied with them, but I don't design with them unless they actually make sense to a product or service. I mean, after a quarter of a century a designer should be able to be original and relevant. Right?
The advantage of sautéing myself in so many industries within so many markets is that I have gained perspective on what common problems exist regardless to budget, ego's or industries that companies exist within. I look for the unseen problem to solve.
Very rarely is a graphic solution solving a world problem. It may shed light for understanding, but in the end it just needs to communicate a message, but it should do so in a visually pleasing and appropriate manner.
It's almost become a tradition to submit an idea for the production of Dracula. The first one featured dramatic ripped letters with two triangles hanging as if a pair of ballet shoes mimicking fangs.
As I try to incorporate ideas with typography at any given juncture, the idea of flipping the letter "A" for fangs came to me. It was an easy rational to switch to "V" as the shapes of the two letters completed the imagery as well as the actual word. No crossbars needed.
The idea of world athletes eating possibly the worse thing one can when in training wasn't lost on anyone. But then again, most of us just watch all the world athletes on television so why not with a morning snack?
Jaguar Land Rover was to sponsor an event at the International Car Show here in Portland and the idea to get kids building something that moved wasn't too much of a stretch.
The fun part of course was that they could only use scraps of paper, cardboard, tape and the like. Kids don't really have limited imaginations and so the challenge was really on us to pick the most amazing model.
Nouvola provides solid unit testing for software, especially HTTP requests. Instead of a typical, nerdy 'white paper-esque' video, we pitched the idea of an explainer video. The story shows a new company and their developers launching a new site, NOT using Nouvola and crashing. Then, they implement Nouvola and lo and behold, they handle even more requests on launch and the day is saved. Watch the triumph here: Nouvola
College isn't cheap...neither is actually building one. The University of Texas at Tyler wanted to expand and needed to appeal to a board of benefactors to raise the necessary funds. Through a local agency in Tyler, Texas the concept of Cultivating Dreams was given to me to design. This brochure was delivered along with an actual seedling to key members during a special dinner. The building has been standing for some time.
Ponds and rivers are being depleated of water due to various invasive species of plants transported by boat/trailer, much of time unknown. These posters were created to help people identify these three species for reporting in the effort to help eradicate the spreading. They were posted in bait shops, licensing agencies and various local shops.
When Facebook announced they were going to go public, there was a massive scram to California by many companies pitching their woo to secure the retirement plans for its employees. Schwab went with full force. We actually had this site partially as a pitch/spec and partially ready-to-go to really hit the ground running to amplify the service Schwab provides
Bottled spirits have long been a go-to idea for agency promotions around the holidays. For these labels, I thought maybe the spirits we could feature were those of 'supporting actors' in the show that is Christmas instead of the normal politically-safe variety of just "Happy Holidays."
Twenty-five, 56" big screen tv's form a video wall in the Jaguar Land Rover reception area. Opposite is a large sheet of plexi, about 8 x 16 feet, hanging from the ceiling. These various videos were created both from pure graphics, and edited historical and advertising footage which were designed to be projected from the tv's as well as projected onto the plexi.
Illustrator, After Effects, Trapcode and Premier were gooooooood buddies for about three months while over six separate segments were created covering everything from the history of Jaguar and Land Rover vehicles to the capabilities of the vehicles and the Pacific Northwest playground we have to play with them in.
Jaguar Land Rover opened an Incubator Program almost two years ago and every six months new companies are chosen to be a part of the program. During their terms, they receive a range of benefits including investment, engagement with key decision makers, support from Jaguar Land Rover’s global and on-site design and engineering teams.
One of the key deliverables for any company is a Proof Of Concept video of which I've been a part of many. After an idea and story is put together, a storyboard, or as I like to call them, an illustrated shot list is created to guide shooting. This approach keeps a sense of order without the strict sense of the actual framing should an environment, location or even story point change at the last minute.
Many people have a vague idea at best as to when and what to save for their retirement. Schwab is constantly providing education via online help, seminars, and by telephone. This microsite was one such example.
The Houston Postal Credit Union wanted to revamp their collateral to excite their members with the services they may not have been aware of due to lack of participation. Lobbies were primarily navy blue and white with a little red creeping in here and there so I chose brighter colors to ensure visually, they would be noticed and read. The campaign was a success as membership services increased.
Communication takes many forms, many of them visual. And the right look is sometimes a mystery. For non-designers.
Though I'm not billing myself as a front-end dev anymore, I have in the past. Which means I can bridge the gap with creative types and coding types.
Sometimes, words and ideas need to move. Literally. After Effects, Premier and Cinema 4d help me get them moving.
Leading teams through idea generation involves more than just popsicle sticks, glue, post-its and Legos. Luckily, I've been through a few of them in my time and love to share.
I've had experience writing scripts, illustrating shot lists, chiming in on framing and lighting, editing and even some basic 4k camera work, but definitely hire a cinematagrapher!
I know. I used to laugh a little at this. I mean, we're communication experts, right? What's so different between a mom and pops gig and a new company? I understand now. I get it.
A little more about myself while you decide when to contact me. I'm a Creative...that's a pronoun for me folks, not an adjective. Am I always 'on'? No, but it's a conscious thing with me. I thrive around creative people or at least those that want to be. I've played the guitar for over 30 years, passed the audition at the Academy of the Magical Arts & Sciences at the Magic Castle in Los Angeles and performed a little magic on tv at the Castle during a reality show called "Ultimatum." It was all rigged, the show that is, but the magic was pretty awesome and I can still pull off something every-now-and-then but the point is that I like to understand the 'how' of life. The 'why' I usually get, but how one entertains, which is ultimately one of the most direct forms of communication has always been interesting to me. No wonder I went into advertising and design. Change someones mind about a product or service? It can be done. One just has to understand ...how. Intrigued? Let's chat.